Branding is not complicated. I show you exactly how to elevate your brand with these tipps!
There are a few important elements of your Branding that will make the difference!
When it comes to branding the sky is the limit. But you can archieve great results with these easy tipps!
Start with some strategy
First of all I’d advise you to start with a few simple questions that define your strategic direction
- What is your offer?
- Why are you offering that besides making money?
- Who is your customer and what are their pain points?
- Who is your competition and what makes you unique?
- What do you value the most?
Now you can use these insights to start with your design. You don’t need to create a 50 pages brand book to start. These elements will be enough to kickstart your premium branding!
Logo
A logo is not your branding. Remember that it doesn’t need to communicate your whole business model. It’s the period at the end of your message, not the message itself.
Typography
Most of the information is written. Wouldn’t it be nice to give every character your voice? What’s your voice in conversations is your typography choices in written text. Give every word your unique brand voice.
Color and material
How can you stand out with color? What material and paper match your brand?
Visual Language
How does your imagery look like? What are the scenes? What mood do you want to convey? How is the color and lighting of your imagery? How do the models look? Everything adds to your brand story.
What’s next?
Start with your strategy and answer the questions above. Then work on your design. If you need help with the design the strategic questions will help you do create a briefing that you can send your designer or studio.
Free Brand Strategy Template
I created a template for you that will guide you through the whole process of defining your brand strategy. If you need help I can also help you in a free consultation call!
