The power of branding is often underestimated. But it’s a powerful tool that helps you to stand out, reach more clients and elevates the perceived value of your business!
Branding 101
In this article we dive deep into the branding process.
You will learn about
- What branding is
- Why branding is important for your success
- The elements of a strong brand
- How to create a your brand
What is branding?
Branding is a tool.
It helps you to attract more customers.
It elevates the perceived value of you and your business.
It makes your marketing and sales more efficient.
It helps you stand out.
The human brain makes decisions within seconds. These decisions are purely based on emotions.
Our subconscious mind is responsible for that, as it processes information way faster than our conscious one. We rationalize these decisions afterwards.
These emotions are influenced by your branding.
Your customers don’t buy your product or services.
Your customers buy your experience and how you make them feel.
They buy into your brand.
Why do you buy Apple products over something else?
Why do you buy a specific company?
You become part of a brand community. Your decisions say something about you and your values.
It’s not just a product. It’s a statement.
What is part of your branding?
Everything you put out into the world.
Everything your customer will experience.
- Your behaviour
- Your communication
- Your design
- Your appearance
- Your tone and sound
- Your imagery
- Your reputation
- Your lifestyle
Why branding is important for your success?
Branding attracts your dream customers and builds long-term loyalty with them.
Branding increases the perceived value of you, your services and products.
Branding sets you apart from your competition. It’s your competitive advantage and makes your customers choose you over them.
Branding ensures a consistent and professional image, communication and appearance across all
the different channels.
Branding builds trust. A premium look helps you to demand higher prices for your products and services.
Branding saves you time and money. Your future marketing and brand efforts will be more efficient.
Branding communicates your company’s values and personality. This will create an emotional connection with your customers.
Branding positions you as an attractive employer and the perfect match for people with similar values.
Humans are attracted by humans with a similar character, lifestyle, values and goals in their life.
People buy from people and not from companies. Branding is your unfair advantage to standout
from your competition.
What is part of your branding?
Everything that is connected to you is part of your branding.
Not only what you put out, but how people feel about you.
It’s not what you say you are – it’s what others say about you.
What do you want others to feel when they hear your name? This is your branding.
Start for free!
I created a template for you that will guide you through the whole process of defining your brand strategy. If you need help I can also help you in a discovery call!
How to create a strong branding?
Your branding is usually designed in a four step process.
First you define your strategy as the foundation, followed by your brand design, the design of your brand experience and the management of your brand.
In future articles I will walk you through each phase of the branding process.
I also recorded a video version of this article that you can watch here:
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About me
I am Norman, a dubai based brand designer and photographer with 10 years of experience working for premium clients.
I help premium and luxury brands stand out in a crowded market, attract their dream clients, and become the number one in their niche. By combining my skills in branding, design, and photography, I create a cohesive brands people will fall in love with.
I found the Dubai based branding agency and design studio and help clients worldwide to make a difference, elevate their business, reach more clients and stand out and I am excited to help you, too!