The initial idea was to visit the city for a branding project with Marcel Grasschopp. He needed support with his personal branding and we decided to do the brand workshop and initial strategy in Dubai. My idea was to stay there for the strategy, the first design ideas and take some days off to enjoy the city. It didn’t turn out like that.

As we just moved out of our office space back into the homeoffice all my work was done remotely. I liked the idea to extend my trip here in Dubai.

Why?
The city pushes you to the next level. Everything is super convenient and designed for business. You meet a lot of like minded people that want to make progress.

I liked the idea of being here to work on TOTAL PACKAGE not only for the initial branding, but also helping the brand come to life with strategy, design and photography.

I also met some amazing people doing business together, so I decided to stay.

I quit my apartment in germany and applied for a visa here in Dubai. In June I got my residential ID.

What’s next?

I am excited about the future. It’s definitely hard here in Dubai. Business is hard. Everything is more expensive. Obviously you also get a better and more convenient lifestyle.

The city definitely helps you to make progress.