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Patchwork Capital
Holding Group Branding
About the project
Patchwork Capital is a holding company with the mission to enable innovative companies with their experience, passion and capital to solve the biggest problems of our times.
Challenge
The company is a variety of startups and more established companies, but mainly focuses on companies in the fields of social entrepreneurship. They approached us because they recently found the company as the holding for all their businesses and needed a visual identity to represent it.
Solution
After our initial brand strategy and concept phase it was pretty clear that the goal of the new visual identity had to reflect their aspiration to create a brighter future for our planet and combine it with their innovative vision and the seriousness of an investment company.
We also wanted to add a touch of „coolness“ that reflects the people involved in the company and its holdings. Furthermore we wanted the identity to be calm and reduced, thus becoming perceived as the enabler for innovation.
