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A unique branding for a unique personality.
Branding, Design and Content for Entrepreneur Marcel Grasschopp
About the project
TOTAL PACKAGE is the personal branding and podcast of Dubai based entrepreneur Marcel Grasschopp. His goal was to elevate the perceived value of his Personal Brand, create a cohesive and premium appearance across all channels and gain a following.
Challenge
Marcel is different, thus the brand should feel different. We didn’t want to look cliche, still we had to be memorable and premium.
Outcome
We archieved a holistic brand image that elevates the Personal Brand and increased the following on the different social media channels. Over 100 positive testimonials on spotify and 1.200 subscribers on Youtube within just 3 months and content that’s far off from mainstream – the numbers are counting.
Process
Brand Strategy
We started with a brand strategy workshop in Dubai where we laid the foundation of the new brand. We developed Marcel’s unique brand character, the vision, mission, researched the target audience and positioned the brand in the market. All of that was the base for the following two weeks design sprint, where the whole brand design was created.
Brand Design
The goal was to create a premium and minimal looking identity that reflects the founders personality. A custom logotype and brand typeface does exactly that and puts the content to the foreground. It maintains the minimalist look without lacking identification and the unique character of Marcel as a Person.
Brand Experience
Everything was documented in a >70 pages brand book – from the typography, to a detailed art direction for the photography and examples of the brand in use. This makes sure the new brand can communicate holistically across all channels.
Brand Management
A brand is a living element. Since the launch of the project I’ve been helping to elevate it even further. Designs for upcoming products and marketing materials, social media, creative direction, concept of campaigns, photography and content. This helps to create a cohesive appearance across all channels.
It has been a pleasure working with Norman. He helped me establish my new branding and elevate it to the next level with his skills in unique branding, graphic design and emotional photography. His high standards, holistic view on branding, and passion for delivering outstanding work shine through in everything he touches. It’s rare finding someone who combines his creative skills and reliability. I am looking forward to elevate our next projects together!
Marcel Grasschopp, Founder
