„Gegen die Zeit“ is an art exhibition at villa streccius in Landau. I was asked to create the identity, campaign and editorial design for the exhibition.
Solution
We started with a brand strategy session to find out about the exhibition, their mission and the art itself. Initially we knew that we need to put all the focus to the artworks and the artists. Thus the creative direction was all about designing a custom typeface that has just enough personality to be recognizable and puts the content to the forefront. „Gegen die Zeit“ translates to „against time“ - we abstractet that in a dynamic and movable layout.