After the brand strategy workshop we created their whole brand identity. The name pays tribute to their heritage and gives a hint to their most famous dish, the original neapolitan pizza. The identity is minimal, reduced with a custom typeface that is inspired by old italian signage. The color scheme as well as the design elements are inspired by naples and the original pizza oven. The emotional, analog style imagery contrasts the design and gives human and rustic touch to the identity.