Rosenrot

The briefing was quite simple. Fina, the founder of Rosenrot, reached out to us with the need of a new visual identity. She was moving into a new space, thus needed a strong brand that represents her personality and attracts more clients.

We started with a brand strategy session to find out about her, her business and the market. Our goal with the visual identity was to be different. We didn’t want the new brand to look cliché and like other florist brands around. The core concept of the creative direction was all around showing the natural, friendly and dynamic character of fina and abstracting it in a minimalist visual language that stands out.